Dubai, UAE — Compound, a new “save now, buy later” start-up, is set to launch in the Middle East and North Africa (MENA) region in early Q4 2024. Founded by Shashank Narayanan, Compound introduces an innovative savings-led shopping experience that rewards users for saving with their favorite brands.
Compound’s Unique Value Proposition:
- Rewards for Saving: Users earn rewards as they save, promoting a new way of shopping.
- Lower Customer Acquisition Costs: Brands can reduce the cost of acquiring new customers by securing consumer commitments before purchases.
- Enhanced Engagement: The platform aims to boost revenue growth, deepen customer engagement, and increase brand loyalty.
Shashank Narayanan, Founder of Compound, shared insights with FinTech Futures, emphasizing the validated need for a new savings-focused shopping experience. “Over the last few months, we have confirmed the demand from both customers and merchants for a new savings-led shopping experience,” Narayanan stated. “We are excited to launch with several merchants across various industries, including travel, healthcare, insurance, and real estate.”
Compound is currently accepting customers on its waitlist, which can be accessed via their website. The start-up’s development was incubated by HP Spring Studios, a Bahrain-based venture studio, in partnership with Salica Investments (formerly Hambro Perks) and Al Waha Fund of Funds.
