Crypto.com, a global cryptocurrency exchange, has joined forces with Tawasal Al Khaleej, a UAE-based AI and blockchain firm. Their goal is to integrate Crypto.com’s services into the Tawasal SuperApp, a messaging platform with over 4 million users. This partnership will improve access to digital assets and support fintech innovation in the region.
Step-by-Step Integration of Crypto Services
The rollout will happen in two phases. In the first phase, Tawasal Al Khaleej will introduce Crypto.com to local partners, helping expand its reach in the UAE. The second phase will embed crypto services into the Tawasal SuperApp, allowing users to access digital assets directly from the app. By simplifying crypto transactions, this initiative aligns with the UAE’s efforts to promote blockchain technology.
Strengthening the UAE’s Digital Finance Sector
This partnership follows Tawasal’s recent collaboration with the Abu Dhabi Chamber of Commerce, further reinforcing blockchain’s role in the country’s financial ecosystem.
Eric Anziani, president and COO of Crypto.com, highlighted the significance of this move. He stated that providing easier access to cryptocurrency will drive adoption and innovation.
Khamis AlShamsi, chairman of Tawasal Al Khaleej, added that this collaboration will offer better financial solutions while increasing trust in crypto services.
A Step Forward in Digital Finance
With Crypto.com tapping into Tawasal’s extensive user base, this initiative is set to transform digital finance in the UAE. By integrating blockchain into everyday services, the country is cementing its position as a global leader in fintech and digital innovation.
