The acquisition of Munch:On in the UAE was announced on Friday by Careem, the top multi-service platform in the region.
Founded in 2016 by Mohammad Al Zaben, Dana Baki, and Awn Ali, Munch:On is a subscription-based food delivery platform that connects customers to meals at a discount by tapping into underutilised kitchen capacity and using scheduling, bundling and routing software. The solution drives massive efficiencies for restaurants and cloud kitchens and has built scale in the corporate lunch segment.
Mudassir Sheikha, CEO and co-founder of Careem, said: “The Munch:On team has built a competitive food offering driven by a clear vision to make food more accessible and affordable. The food offered on the Careem app today serves millions of customers across the Middle East and is growing rapidly. By acquiring Munch:On, Careem Food will be able to build an even more competitive offering with a much richer variety of benefits for both customers and restaurant partners.”
Munch:On will stop daily operations and the offering will be rebuilt on the Careem app. The Careem Food and Munch:On teams will work together to deliver even greater value by introducing low-cost meal segments that Munch:On has pioneered in the region as well as new food discovery and delivery options for corporates. Munch:On has delivered millions of meals to customers across 20 thousand companies.
Mohammad Al Zaben, CEO and co-founder of Munch:On, said: “At Munch:On, we set out to build the most affordable food ordering experience in the world. We are thrilled to be a part of a broader mission at Careem to deliver undeniable value to customers, partners, and Captains.”
The Careem Super App provides more than a dozen services in the UAE, such as food and grocery delivery, ride-hailing, micromobility, payments, and partner services like car rental, house cleaning, and PCR testing. With access to more than 18,000 restaurants in 8 key cities around the UAE, Saudi Arabia, Jordan, and Qatar, Careem Food provides food to millions of customers.
