e& clinched the top spot in Brand Finance’s inaugural Employer Brand Report 2024, with its UAE division emerging as the premier employer in the global telecommunications sector. The company also secured the 16th position among the top 20 employer brands spanning financial services, telecommunications, media, technology (TMT), oil and gas, energy, professional services, retail, automotive, and fast-moving consumer goods (FMCG) sectors across Africa, Asia, Europe, and the United States.

Brand Finance’s “Global Soft Power Index 2024” indicates that China has emerged as the fastest-growing national brand, securing the third position, trailing behind the United States and the United Kingdom. China’s notable enhancements in the “Business and Trade” and “Education and Science” domains have contributed to its ascent in the index.