Brand Finance’s “Global Soft Power Index 2024” indicates that China has emerged as the fastest-growing national brand, securing the third position, trailing behind the United States and the United Kingdom.
China’s notable enhancements in the “Business and Trade” and “Education and Science” domains have contributed to its ascent in the index.
As reported by Global Times, various factors such as the evolving perception of “Made in China” products, the implementation of the Belt and Road Initiative, and advancements in technology and innovation have bolstered China’s soft power. Moreover, collaborative endeavours between China and nations worldwide have played a pivotal role in fostering a more positive perception of China’s soft power.
Analysts attribute China’s achievements to its embrace of openness and inclusivity, emphasis on technological innovation, and commitment to the principles of peaceful development and mutual benefit, according to WAM.