The UAE’s Securities and Commodities Authority (SCA) has introduced the first-ever ‘Finfluencer’ licence in the region, aimed at regulating digital financial content. This initiative is designed to align regulatory practices with the digital transformation of the finance sector, ensuring that online financial advice adheres to established norms and safeguards.
This newly launched framework targets individuals and organisations that publish financial content across social media and digital platforms. The objective is to enhance the quality of information shared with the public, curbing misinformation and protecting investors from potential online fraud or misguidance.
To qualify for the licence, applicants must meet the SCA’s stipulated requirements, which include possessing recognised financial knowledge and committing to ethical standards in their content creation. This step reflects the UAE’s proactive approach to fostering a secure and credible digital finance ecosystem.
The SCA has also indicated that it will actively monitor content produced by licensed finfluencers, holding them accountable for any breaches of regulations.
