UAE telecom provider du has risen five spots in the Global Telco 150 ranking, securing the 20th position among the world’s strongest telecom brands. Its brand value surged from $2.47 billion to over $3 billion. This growth makes it the fastest-rising telecom brand in the Middle East.
Strong Telco Performance and Customer-Focused Strategy
According to du, its success is driven by a strategic focus on brand investment, performance, and equity. The company now holds an AAA- brand strength rating, with a Brand Strength Index (BSI) score of 83.2.
By prioritizing innovation, du has enhanced customer service, expanded network coverage, and improved its overall value proposition. These efforts have solidified its market position.
Commitment to Innovation and Digital Transformation
Fahad Al Hassawi, CEO of du, highlighted the company’s dedication to continuous improvement. He noted that over the past four years, the Company has significantly closed the gap with competitors. This progress is largely due to improved customer service, better network performance, and strategic growth initiatives.
The BSI formula reflects three key areas:
- Brand investment (25%)
- Brand performance (25%)
- Brand equity (50%)
By consistently refining its services, du has strengthened its brand and improved customer satisfaction.
Sustained Growth and Market Leadership
With the Global Telco 150 ranking du continues to enhance customer experience, service quality, and network reach. Its steady growth demonstrates a commitment to innovation, ensuring it remains a leading telecom provider in the region.
