Investors from Saudi Arabia and the UK are exploring growth opportunities as the Kingdom’s sports sector aims for a market size of $23B.
The UK-Saudi Sports Investment and Innovation Forum took place in London this week, featuring participation from the Ministries of Investment and Sports, as well as Saudi and British investors and senior officials from the sports sectors of both countries.
The forum was held alongside the UK-Saudi Sustainable Infrastructure Summit and was organised by the Federation of Saudi Chambers, represented by the Saudi British Joint Business Council.
Saudi-UK sport investments
Turki Al Fawzan, CEO of the Saudi Esports Federation, noted that 67 per cent of Saudis are enthusiastic about electronic sports and games.
Basem Ibrahim, Director of Sports Sector Investment Development at the Ministry of Investment, stated that the current size of the sports market in the Kingdom is approximately SR 30B ($8B), with expectations for it to grow to SR 84B ($23B) by 2030.
The forum covered several topics, including hosting major sports tournaments, foreign acquisitions, quality-of-life initiatives, and the potential for partnerships and investments between the two nations.
