Kerala-based innovative technology solutions provider MERP Systems has signed an agreement with Muscat-headquartered telecommunications leader Omantel to drive digital transformation initiatives across its various departments and subsidiaries.
The startup stated it will utilise AI tools from Microsoft to spearhead the digital transformation of the Omani telecom giant.
The strategic framework agreement aims to enhance operational efficiencies, improve customer service, and develop new digital products that meet the evolving needs of consumers and businesses in Oman.
The partnership will focus on digital innovation, using AI to enhance data analysis, cloud computing, and customer service, MERP stated in a press release.
It will convert paper documents and digitised documents into searchable, organised data sets, improving information reporting to enhance the organisation’s operational efficiency.
Omantel CEO, Shaikh Talal al Maamari, stated his company is committed to transforming the Sultanate of Oman into a digitally connected economy.
“Collaborating with MERP Systems and leveraging Microsoft’s AI technology will accelerate our journey towards digital excellence,” he said.
MERP Systems CEO, Prem Nair, mentioned that the collaboration with Omantel aligns with his company’s vision to lead through innovation.
“By harnessing the capabilities of Microsoft AI, we are setting new benchmarks in technological advancement and digital services,” he said.
Microsoft Country Head, Shaikh Saif Al Hosni, described the agreement as ‘an incredibly important milestone’ for his company to aid in the transformation of business and application systems at Omantel using our AI technology stack.
“MERP Systems is a leading partner of choice to achieve this important goal,” he said.
Partnership to Revolutionize HR and Retail with AI
The agreement will also enhance and modernise the human resource management system with AI, including an AI Avatar tool that interviews and ranks job candidates quickly, thus making employee onboarding faster.
The focus will also be on developing an AI-enhanced digital store that recommends products tailored to customer preferences.
This cutting-edge future store will feature dynamic avatars that allow customers to virtually try on and feel the apparel.
Additionally, the partnership will enhance internet connectivity by improving Omantel’s digital network, which will provide faster and more advanced services to businesses and customers.
Moreover, it includes programmes to train local Omani professionals in advanced AI technology skills.
