According to Lamborghini’s boss, the full production run through early 2024 has already been pre-sold, indicating that luxury goods are mostly unaffected by the current state of the world economy.
The Volkswagen subsidiary is enjoying “high demand” and has an order book covering the next 18 months, CEO Stephan Winkelmann said.
Wealthy customers are flocking to the brand despite the global financial fallout from the Ukraine crisis.
“We have more and more stepping into Lamborghini. Because they trust the brand, they see how beautiful the cars are, how (high) performing they are,” Winkelmann said.
The global economy only has to “stay a bit stable” for that to continue, he added.
The long order times are also the result of a shortage of components, particularly chips needed for new electric models.
Lamborghini is planning a hybrid version of each of its models by 2024 and the first fully electric Lamborghini in the second half of the decade.
This is “a lot in just two years” and the company is doing “as much as we can, as fast as we can to keep all the things updated and rolling in a positive way”, Winkelmann said.
Lamborghini in early August reported the best half-year in its history with record sales and profits.
The carmaker’s operating margin reached 32 per cent, while operating profit jumped to 425 million euros on 5,090 cars sold.
Fellow luxury carmaker Ferrari also posted record results in the second quarter and raised its annual forecast, with orders at record levels.
The largest luxury goods company in the world, LVMH, announced a rise in sales and earnings in the first half of the year at the end of July despite the shaky economic climate.
