du, a prominent telecom and digital services provider, has entered into a five-year partnership with Accenture aimed at enhancing its Application Development and Maintenance (ADM) within its IT framework. This collaboration is set to pave the way for a more flexible and predictable operating model, essential for the evolution and maintenance of du’s IT applications.
Through this agreement, Accenture will work in tandem with du and its partners to implement a new operating framework. This innovative model seeks to dismantle existing silos, thereby expediting time-to-market for new products and services while simultaneously improving overall operational efficiency.
The partnership will also focus on incorporating emerging technologies and solutions, such as generative AI and advanced analytics, aligning with du’s overarching digital-first strategy to achieve its business goals.
Fahad Al Hassawi, Chief Executive Officer of du, remarked: “Our partnership with Accenture marks a shift in our journey towards an innovative, digital-first future. Leveraging Accenture’s expertise in ADM, we aim to significantly boost our agility and market responsiveness in line with our commitment to breaking silos and fostering a culture of innovation and efficiency, enabling us to offer more advanced, customer-centric solutions. Through new technologies like gen AI and advanced analytics, we are poised to redefine what’s possible, aligning with our goal to not only meet but exceed our business objectives in the digital era.”
Omar Boulos, Chief Executive Officer of Accenture in the Middle East, expressed his enthusiasm about the collaboration: “This is a time for collaboration globally when it comes to converging best-in-class technologies and expertise to truly maximize the potential of cutting-edge tech. We are thrilled to be partnering with du to drive the digital transformation of its infrastructure. We believe that our collaboration will not only enhance du’s capabilities but also contribute to the advancement of the technology landscape in the region.”
By adopting industry-leading practices and modernizing their processes, this collaboration is expected to usher in a new era of operational excellence for du, further solidifying its position in the fast-evolving telecom sector.
