InterContinental Dubai Festival City has announced major upgrades to its leading event spaces, now rebranded as “Events by InterContinental.”
A report by Coherent Market Insights predicts the UAE MICE market will grow from $5.65B in 2024 to $10.01B by 2031.
InterContinental Dubai Festival City’s investment in its event venues demonstrates its commitment to meeting the rising demand in this booming sector. Events by InterContinental offers a total of 15,000 square metres of event space, including a 7,200 square metre pillarless venue at Festival Arena for conventions, exhibitions, and concerts, accommodating up to 9,000 people.
It also features a 5,000 square metre event centre with ballrooms, meeting rooms, and a promenade, as well as a 1,150 square metre event space at Holiday Inn and Suites for various budget requirements.
.The enhanced ballrooms at The Event Centre will include cutting-edge technology, such as the region’s largest LED screen and a high-lumen projector, ensuring top-notch presentation quality.
Pranav Vohra, Cluster Commercial Director of IHG Hotels, highlighted the company’s commitment to innovation, aiming to support the UAE’s growth as a global MICE hub by continuously meeting the evolving needs of corporate clients.