Wio Bank PJSC has introduced a groundbreaking loyalty program allowing customers to earn Etihad Airways‘ Guest miles directly through their savings deposits. This unique initiative, unveiled on Monday, marks a first in the banking sector by offering miles without linking to a payment card.
Key Details of the Wio Bank New Program
- Earn Miles with Deposits: Customers can earn one Etihad Guest mile for every Dh 1 deposited into a 12-month fixed savings account. Moreover, this one-to-one ratio not only provides exceptional value but also accelerates savings through attractive travel rewards.
- Immediate Rewards: Miles are credited to the Etihad Guest account within days of opening the fixed deposit, enhancing customer satisfaction and engagement.
- High Earning Potential: The program offers the possibility to accumulate up to 10 million Etihad Guest Miles, with various reward options including flights to destinations such as London, Tokyo, the Maldives, Istanbul, and Athens.
Statements from Key Figures
- Jayesh Patel, CEO of Wio Bank PJSC: “By allowing customers to earn miles directly through their deposits, we are not only encouraging savings but also enabling financial independence and making travel dreams a reality.”
- Antonoaldo Neves, CEO of Etihad Airways: “As we celebrate reaching 10 million Etihad Guest members, we continue to enhance our program, providing more opportunities for our members to earn and use Miles for their next trip.”
Strategic Partnership
The collaboration with Etihad Airways is part of Wio Bank’s strategy to innovate and expand its offerings. Additionally, this initiative aims to offer unique benefits to customers. Consequently, it reinforces Wio Bank’s reputation as an innovative financial institution.
