W Motors, a Middle Eastern manufacturer of luxury hypercars, is preparing to enter the metaverse and web3 space. With Tokengate as a key partner, the company will be among the first car manufacturers to use the metaverse to create an immersive, innovative, and inclusive experience centered on its hypercars.
The W Motors metaverse will serve as a gathering place for individuals with similar interests to interact as a virtual community, providing users with a digitally native update to the age-old experience of designing cars, creating models, and participating in racing activities. 10,000 “HyperWolves” NFT profile pictures will form a special collection that will act as a portal for the company’s metaverse and digital roadmap. These NFTs will represent the spirit animal of the W Motors cars, the Wolf. Owners of HyperWolves NFTs will have exclusive access to the world of W Motors, including factory visits where users can follow the development of the hypercars from conception to completion, track days, international motorsports competitions, and community-driven hypercar ideas.
In addition, NFT holders will be awarded a virtual car designed by W Motors. The car will be selected from a series of exclusive hypercars, including 110 Fenyr SuperSport and 7 Lykan HyperSport models.
HyperWolves owners will eventually be able to customise their hypercars and integrate them into the web3 blockchain games. At a later stage, the brand is planning to create its own metaverse and game for NFT holders.
The metaverse will enable the company to push the boundaries of performance and design and create distinctive, limited edition car designs on a brand-new digital landscape, without any constraints. This new venture will revolutionize customer experience, allowing the manufacturer to connect to a new type of consumer within a new dimension, where members can meet, chat, and share their interests. The metaverse-centric experiences will enable W Motors to win greater loyalty and drive strong engagement through personalised and authentic brand interactions.
Ralph Debbas, CEO of W Motors, commented: “This is an exciting time for our brand as we unveil our move into the metaverse. We are staking a claim to the metaverse space as the first step in our digital web3 journey and we aim to offer a range of fascinating digital content for our customers. We will push the boundaries and create ground-breaking enhanced and exclusive digital experiences to elevate their membership in the W Motors universe”.
As the official partner, Tokengate will allow the company to create and drive consumer engagement with digital content and technical support. Nathan Kaiser, chairman of the Board at Tokengate, stated: “We will help them through the uncharted waters of the metaverse and web3 space to create a digital W Motors universe that will represent their luxury hypercars”.
