A recent survey conducted by GoDaddy has shed light on the optimistic outlook of small businesses in the UAE towards the potential of artificial intelligence (AI) to drive growth and enhance operational efficiency. The 2024 Global Entrepreneurship Survey, which polled small firms across the Middle East and North Africa region, revealed compelling insights into the role AI is expected to play in the near future.
According to the survey findings, an overwhelming 96% of UAE entrepreneurs believe that integrating AI into their operations will lead to increased profitability. Furthermore, 85% of respondents expressed confidence that AI adoption will fuel business growth over the next three to five years.
Digital transformation emerged as a central focus for these businesses, with more than half indicating plans to expand their online presence and attract new customers through digital channels. Forty-one percent of respondents highlighted their intent to leverage AI to enhance customer experience, underscoring AI’s potential in delivering personalized and efficient services.
In terms of specific applications, the survey revealed that small businesses are keen to harness AI for various functions within their organizations. Sixty-seven percent cited marketing as an area where AI could significantly benefit their operations, while 53% identified planning and 43% mentioned financial management as key areas for AI integration.
Despite the enthusiasm for AI, the survey also highlighted some challenges hindering adoption. Thirty-eight percent of respondents expressed concerns about the high costs associated with AI implementation, while 24% cited a lack of skilled staff as a barrier. A significant portion of respondents noted that integrating new AI systems into existing infrastructure posed a challenge.
To support small businesses in their AI journey, GoDaddy has rolled out AI tools on its Studio platform and offers .ai domain names aimed at facilitating digital transformation. Selina Bieber, Vice President for International Markets at GoDaddy, emphasized the company’s commitment to empowering entrepreneurs with resources to streamline business processes and enhance online presence.
