The UAE Banks Federation (UBF), an industry association banking representative in the UAE, announces the launch of a new campaign that focuses on offering business-friendly initiatives to small and medium-sized enterprises for building innovation, the Nationwide SME Campaign.
The campaign will help SMEs navigate the path through growth, and is especially important given the “sizeable impact” that these firms have on the national economy, UBF said in a statement. The group said that they have “vowed to support” SMEs through a range of business-friendly initiatives that will help build innovation, digitalisation, financial planning, banking partnerships, and optimum governance.
“In the past 20 years, UAE has shaped up into a global business hub, attracting thousands of entrepreneurs from the four corners. UAE’s leadership has a vision for the country to become an oasis for innovation and we, at UBF, believe that our banking sector and our UBF member banks have a major role to play in bringing this vision to life through the empowerment of SMEs that are constantly enabling our country to progress and advance,” UBF Director-General, Jamal Saleh said in the statement.
The UBF is encouraging SMEs to engage with its banking members for the benefit of both parties, with SME owners set to gain access to customised banking services and solutions, financial products and financial planning services, and loans and funding programmes.
“To facilitate SMEs’ access to information about our business-friendly initiatives, we have created an online platform where SME clients can find everything they need to move their business forward. We have also created an exclusive Facebook group to keep SMEs up-to-date with new initiatives and programs that could help them achieve their real potential, regardless of the size of their business,” Dhiraj Kunwar, chairperson of UBF’s SME Committee, said.
Prospective SMEs can access the UBF’s campaign on their website, or access the “SMEs Unlock Your Potential” Facebook group.
UBF said that its initiatives would help entrepreneurs protect, promote and regulate their businesses using the right plans and business regulations and frameworks aimed at creating good governance.
“Moreover, this UBF initiative provides SMEs with invaluable mentorship and networking opportunities, in addition to a wealth of informative resources, and social marketing and digital tools to help them reach new business heights,” the group said in the statement.
The UBF consists of the banking and financial community of 52 members operating in the UAE. The association provides a platform that encourages enterprises to engage in new ideas and cooperate with each other, resulting in the elevation of the industry.
