Talabat Holding plc (talabat) has acquired InstaShop Ltd., purchasing 100% of its share capital from Delivery Hero SE. The $32 million transaction was funded through talabat’s internal cash reserves. As of February 25, 2025, InstaShop is now a wholly owned subsidiary and will be included in talabat’s financial accounts.
Enhancing Customer Experience and Market Growth
Tomaso Rodriguez
CEO of talabat
Tomaso Rodriguez highlighted that the acquisition strengthens the company’s grocery and retail segment. By integrating InstaShop’s platform, talabat aims to improve delivery services in the UAE and Egypt while driving innovation.
“InstaShop’s expertise aligns with our goal of providing more convenience and choice. Together, we will raise industry standards in online grocery and retail,” Rodriguez stated.
Following the acquisition, talabat’s grocery and retail gross merchandise value (GMV) for 2024 has exceeded $2.5 billion. The company expects the deal to bring operational efficiencies, improved logistics, and expanded product offerings.
InstaShop’s Continued Growth Under Talabat
Founded in 2015 and headquartered in Dubai, InstaShop connects users with vendors, offering groceries, pharmacy items, beauty products, and personal care essentials. In 2024, the platform recorded a GMV of $631 million, reflecting a 16% increase from the previous year. Despite the acquisition, InstaShop will continue operating as an independent brand.
Nikola Cabarkapa, CEO of InstaShop, expressed enthusiasm about the partnership. He noted that talabat’s network and expertise would enhance InstaShop’s service quality.
“This collaboration strengthens our ability to connect users with local stores while improving efficiency,” Cabarkapa said.
Talabat expects the acquisition to create new cross-listing opportunities for partners while expanding its presence in the MENA region.
