Sugar Cosmetics CEO Vineeta Singh, known for Shark Tank fame, discusses the challenges, victories, and future prospects for women in business. Breaking into international markets poses additional hurdles for women entrepreneurs, acknowledging existing barriers, especially in raising capital.
Vineeta highlights the scarcity of funds allocated to women-led companies in India, less than 2%, making it challenging for women to gain the trust of investors and business partners. Despite these challenges, her beauty brand, established in 2015, has overcome barriers and expanded into international markets.
The struggle for funding is a shared experience for many women entrepreneurs, who often face heightened scepticism and scrutiny compared to their male counterparts.
Vineeta underscores the tangible benefits of gender diversity in entrepreneurship, citing increased profitability for organizations with more women. She refers to a McKinsey study indicating that a 10% rise in women’s workforce participation could potentially lead to an $800B GDP impact.
The rise of women entrepreneurs in India goes beyond breaking barriers; it’s about constructing pathways to a more inclusive economy. Shweta Baisla, CFO of Sona Machinery Ltd, emphasizes the impact of women-owned MSMEs, with their contribution to employment and the undeniable influence of women-led unicorns in the technological landscape.
Meenakshi Dawar, Founder and CEO of Gracias Living, expresses inspiration drawn from strong women shaping India’s economic growth. The collaboration and empowerment among women in business play a pivotal role in shaping the economic landscape.
Shabnum Khan, Founder of Mandrake Mydia and 750AD Healthcare Pvt. Ltd, notes the seismic shift as women constitute nearly 14% in the evolving entrepreneurial landscape of India. Aanchal Shrivastava, an indie artist, shares her journey from being employed by a women entrepreneur to paving her own path, according to The Free Press Journal.
Women entrepreneurs are emerging as architects of a new era, reshaping the business landscape with their unique approach and leadership style. Mugdha Pradhan, CEO and Founder of iThrive, emphasizes women entrepreneurs’ prioritization of sustainable growth, fostering creativity, and innovation while safeguarding their teams’ well-being.
Unlike conventional models solely focused on profit, women entrepreneurs aim for sustainable growth, nurturing environments, and redefining traditional notions of business success.
(Finance World and The Free Press Journal have published the article under a mutual content partnership arrangement.)
