Salesforce is expanding its presence by opening a new office in Dubai Internet City, UAE, as part of its strategy to promote artificial intelligence (AI) innovation and customer success, capitalising on the region’s growth potential.
The company is experiencing substantial growth in the UAE, with businesses increasingly adopting AI-driven digital transformation and seeking Salesforce’s expertise as a reliable partner.
To enhance this momentum, Salesforce has launched Agentforce, a suite of autonomous AI agents that empower employees and automate tasks across service, sales, marketing, and commerce. These agents integrate seamlessly with Salesforce applications, using real-time data from the data cloud to provide accurate, personalised, and automated responses, significantly improving efficiency and customer satisfaction.
Srini Tallapragada, Salesforce’s president and chief engineering officer, discusses the company’s UAE expansion, commitment to local startups, and role in driving digital transformation.
Salesforce has been serving the UAE market for over a decade, initially remotely, and has now established a dedicated office, reflecting its commitment to the region and a growing customer base. The local team consists of experienced professionals who understand industry-leading CRM solutions, and the company is actively recruiting local talent.
Salesforce offers comprehensive solutions for businesses of all sizes and specific industries, such as telecommunications and financial services, aiming to maximise client benefits.
With the new office, Salesforce is well-positioned to engage deeply with the UAE market. Its diverse customer base includes various organisations, from startups to established firms, all focused on digital transformation. The partnership with 7X showcases how Salesforce helps clients enhance their operations, leveraging AI solutions like Agentforce to deliver real results and opportunities for growth.
