Name: Mona Ataya
Designation: Founder & CEO
Company: Mumzworld
Mona Ataya, Founder and Chief Executive Officer of Mumzworld, is one of the Middle East’s most influential women entrepreneurs and a recognised leader in regional e-commerce. Beyond building a successful and fast-growing SME, she is driven by a clear mission to empower mothers by improving access to trusted products, reliable information and supportive digital communities across the region. Founded in 2011, Mumzworld grew from Mona Ataya’s personal experience as a mother into the Middle East’s leading e-commerce platform for mothers, babies, and children.
Serving over two million parents across 20 countries with 250,000+ products, the platform combines global brands with regional relevance and a customer-focused, convenient shopping experience. Under Ataya’s leadership, Mumzworld has achieved sustained growth while fostering community engagement, operational excellence, and consumer trust. Her visionary approach has also set new standards for purpose-driven e-commerce in the region. She also serves on the Advisory Boards of RetailME and the Middle East Retail Forum, shaping the future of regional retail and digital commerce.
