Infobip, a leading global provider of cloud communications platforms, has once again been recognized as a Leader in the Gartner Magic Quadrant™ for Communications Platform as a Service (CPaaS) for 2024. This marks the second consecutive year Infobip has achieved this prestigious designation, solidifying its position as a frontrunner in the CPaaS market.
Gartner’s recognition underscores Infobip’s strengths in both its Ability to Execute and Completeness of Vision. This achievement comes amidst a backdrop of significant industry shifts, highlighted in the Gartner report “Top 10 Trends in Enterprise Communication Services 2024.” The report pinpoints the rise of generative AI (GenAI) as a disruptive force, while a separate Gartner survey identifies customer experience, cost optimization, and digital transformation as key priorities for enterprises investing in communication technology.
Infobip has demonstrably addressed these trends by investing heavily in its AI Hub, a platform designed to leverage AI for more engaging and problem-solving customer experiences. Additionally, the company positioned itself as a leader in innovation by being among the first to launch Camara-compliant Network APIs, aligning with the GSMA Open Gateway initiative.
Silvio Kutić, CEO of Infobip, shared his insights on the company’s continued success:
“Gartner’s observation that businesses prioritize outcomes, user experience, and cloud-based solutions perfectly aligns with our vision,” stated Mr. Kutić. “This is why we continuously innovate across all aspects of our technology stack, empowering businesses to digitally transform their customer interactions. As the CPaaS market flourishes, Infobip remains the comprehensive omnichannel communications platform for every platform, offering businesses the tools they need to thrive in today’s dynamic landscape.”
