Dubai’s Roads and Transport Authority (RTA) has released a revised edition of the Dubai Out-Of-Home (OOH) Advertising Manual, aimed at streamlining government procedures and aligning with the objectives of the Dubai Urban Plan 2040.
Developed in collaboration with Dubai Municipality and Dubai’s Department of Economy and Tourism, the updated manual outlines specific requirements for outdoor advertising, covering aspects such as images, measurements, lighting, dimensions, and locations.
The RTA highlighted that the revised manual is designed to foster a competitive environment, encouraging companies and investors to increase their advertising spend while promoting their products and services more effectively.
Key enhancements in the new edition include improved site planning for advertisements, stricter traffic safety standards, updated criteria for the spacing between billboards and intersections, and the standardisation of design elements.
The manual also provides updated guidelines for advertisers, encouraging them to explore new creative possibilities with modern advertising media, including 3D ads, drones, contemporary lighting, and laser technology.
According to the RTA, the manual incorporates a variety of geometric and artistic forms to support advertisers in their creative processes. This revision also aims to streamline the work of inspectors responsible for ensuring companies comply with Dubai’s advertising regulations.
The comprehensive manual covers all types of OOH advertisements, categorising them by ad type, location, and the format in which information is delivered, ensuring a well-organised and efficient approach to outdoor advertising in Dubai.