The Al Safa Metro Station will be renamed ONPASSIVE Metro Station, and the Roads and Transport Authority (RTA) is asking metro riders to be aware of this change. The station on the Dubai Metro’s Red Line is strategically positioned on Sheikh Zayed Road.
The rebranding comes after the RTA granted ONPASSIVE, a major AI technology company, the rights to Al Safa Metro Station for ten years. Abdul Mohsen Ibrahim Kalbat, CEO of Rail Agency, RTA, said, “Through partnering with ONPASSIVE, RTA is keen to showcase the high profile of Dubai as a city that appeals to international investments and matches the aspirations of entrepreneurs seeking to enhance their presence and competitiveness in the emirate. We are thrilled to see one of the global companies taking the naming rights of Al Safa Metro Station in a perfect move poised to raise its brand visibility and presence in the economic map of Dubai and the UAE in general.”
“Dubai is shaping into a benchmark in the quality of infrastructure, where RTA is an integral part. Dubai Metro stations are among the key mass transit means that boast strategic locations in the emirate and serve hundreds of thousands of riders every day. These facts are key contributors to attracting foreign capitals, which always seek feasible and sustainable revenues over the long run, which RTA provides,” added Kalbat, according to Khaleej Times. RTA will rename the station on the outside, as well as inside and outdoor directional signage, from January to March 2023.
The new name will also be updated on smart systems and RTA public transportation applications, as well as onboard audio announcements before and after arrival at the station. Ashraf Mufareh, founder and CEO of ONPASSIVE, opined that the partnership with Dubai’s Roads and Transport Authority is one of many future steps aimed at spreading the use of artificial intelligence in the service of humanitarian causes. He said, “Dubai is one of the most attractive destinations for multinationals from around the globe, with more than eight million tourists arriving last year. Therefore, we strive to provide our best-in-class services, and we strive for excellence and innovation by providing the best smart services to Dubai Metro passengers and the broad public in the country and the world”.
Mohammad Nazzal, Chief Marketing Officer of the company, avers, “This fruitful and constructive cooperation will help ONPASSIVE to provide many of its smart digital services to the UAE community and will serve as a good opportunity to support artificial intelligence services in the country because the Metro is one of the most widely used means of mass transportation in the UAE and that the number of its users is constantly increasing and reached more than 12 million users in the first months of last year, which means that this partnership reflects ONPASSIVE’s marketing vision to serve all customers”.
