Dubai is set to introduce the region’s first dedicated International Sports & Entertainment Business Cluster within a Free Zone, aimed at transforming the industry’s landscape. Announced by the Dubai World Trade Centre (DWTC), the cluster will serve as a specialized hub, streamlining licensing processes for businesses across various sports and entertainment sectors.
This initiative will provide a unified platform for companies engaged in sports management, marketing, event planning, talent representation, media production, and broadcasting. Additionally, it will support innovation in emerging fields such as e-sports, AI-driven sports technology, and digital fan engagement.
Designed to attract global brands, investors, sports leagues, and creative professionals, the cluster will foster collaboration and accelerate industry growth. By integrating cutting-edge business solutions, Dubai aims to solidify its position as a global powerhouse for sports and entertainment enterprises.
