Bollywood actress Deepika Padukone’s self-care brand 82°E has announced its first offline appearance through a strategic partnership with Reliance Retail’s beauty platform, TIRA.
This partnership signifies a significant expansion for 82°E, transitioning from its successful direct-to-consumer model to a combined online and offline presence for the first time in India.
Following a year of advocating for simplified skincare routines and establishing product effectiveness, Padukone’s beauty brands are now launching in-store, having built a strong and loyal community in India and globally.
Deepika Padukone, Co-Founder of 82°E, expressed excitement about bringing the brand’s bestsellers and award-winning formulations to consumers nationwide through TIRA’s online and offline platforms.
Isha M Ambani, Executive Director of Reliance Retail Ventures Limited, stated that the collaboration aligns with TIRA’s vision to make aspirational beauty accessible to every Indian, while also offering customers access to premium skincare products and enhancing the self-care experience.
Consumers will be able to easily purchase 82°E products through the TIRA app, website, and select TIRA stores.
