Popular UAE supermarket chain Choithrams is set for a significant expansion, announcing plans to open new stores in the UAE, Bahrain, and Qatar, along with the introduction of online shopping services in Bahrain and Qatar. In celebration of its 50 years in the UAE, Choithrams has formed a partnership with Sainsbury’s to retail the UK major’s products in the three Gulf countries.
Rajiv Warrier, CEO of T Choithram & Sons, outlined the ambitious expansion drive, with intentions to open 4-5 stores in the UAE, and three each in Bahrain and Qatar. The company will also launch Megamart.bh and Megamart.qa, online shopping platforms catering to the growing demand for online shopping in Bahrain and Qatar.
In addition to the physical and online expansions, Choithrams will revamp its UAE website, choithrams.com, incorporating more features, loyalty benefits through the Bounz loyalty programme, and exclusive promotions.
As part of its golden jubilee anniversary celebration, Choithrams will engage in a year-long program featuring in-store activities, stakeholder and employee engagement initiatives, and new strategic partnerships. The supermarket chain is poised to explore investments in e-commerce aligned with consumer behavior and market needs to fuel its growth in the region.
While other hypermarket chains consider IPOs, Choithrams opts to remain a private entity, funding its expansion plans through internal resources and bank finances, according to Arabian Business.
Established 50 years ago in the UAE, Choithrams has evolved into a household name, known for introducing global retail products to the region through strategic collaborations. The company’s significant presence across various trade channels positions it strategically to benefit from the overall growth in the UAE.
