Blue, the lifestyle and rewards app by Al-Futtaim Group, has entered into a strategic partnership with Emarat General Petroleum Corporation’s loyalty program, EmCan. This collaboration aims to provide double earnings and increased rewards for members of both programs.
The agreement was signed by Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group – Blue, and Ali Khaled Zayed Al Falasi, Senior Vice President of Marketing at Emarat, during a ceremony at Al-Futtaim Group’s head offices in Festival Tower, Dubai.
Dany Karam expressed enthusiasm about the collaboration, stating, “We are delighted to collaborate with Emarat, ensuring a higher reward potential for all our loyal members. By combining the benefits of both Blue and EmCan, we reiterate our commitment to doubling our lifestyle offerings for customers. This partnership signifies an exceptional milestone in our journey, and a beginning of a new chapter of strategic alliances across the region, as we expand our focus on strategic partnerships across all nine countries where Blue operates, showcasing our commitment to constantly elevate our lifestyle offerings for our customers.”
This partnership unites two prominent Emirati brands to offer double earnings for all members. Al-Futtaim-Blue provides extensive benefits, including 2-for-1 deals, discounts, point accumulation, and cashback across sectors such as fashion, dining, leisure, lifestyle, and health. EmCan’s exclusive rewards and wide-reaching network further enhance the value for members.
Ali Khaled Zayed Al Falasi highlighted the impact of this partnership: “We are pleased to announce our partnership with Al-Futtaim-Blue, which is poised to enhance rewards for both EmCan and Blue members. The partnership echoes our commitment to bolstering customer satisfaction and aims to double the earning potential of our valued members. By combining the eclectic offerings by EmCan and Blue, we seek to provide best-in-class benefits across leading brands for our members in the UAE.”
Al-Futtaim-Blue offers rewards encompassing retail, automotive, dining, leisure, entertainment, wellness, and more. EmCan, on the other hand, provides special offers, greater savings, and grand prizes through Emarat petrol stations’ services, including fuel, car wash, and lube express. The collaboration between these two Emirati homegrown brands will enable members to enjoy double rewards and an enriched customer experience.
