The Abu Dhabi Businesswomen Council has partnered with Publicis Groupe Middle East to introduce “Ra’idah,” a new initiative focused on empowering women entrepreneurs in Abu Dhabi.
Ra’idah offers a year-long programme that accelerates the growth of women-led businesses by equipping them with essential skills and resources, particularly in digital and social media marketing, to drive business expansion.
Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, stated that the partnership with Publicis Groupe will initially support 10 women entrepreneurs in its first year. The initiative will also include interactive workshops and advanced training sessions, equipping participants with vital skills and professional networks crucial for sustained entrepreneurial success.
Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, emphasised that the collaboration aims to empower women entrepreneurs by providing them with the expertise, knowledge, and tools needed to scale their businesses. He expressed pride in supporting Abu Dhabi’s vision for entrepreneurship and working alongside the Abu Dhabi Businesswomen Council to expand knowledge and create new opportunities for women in business.
