Name: Samer Ambar
Designation: CEO and Co-Founder
Company: REEF Luxury Developments
Category: Developer Titans
With two decades of experience in banking and real estate, Samer Ambar brings a rare blend of financial insight and visionary thinking to the real estate sector in UAE.
Under his guidance, REEF has become known for its luxury innovative technology which has reshaped the real estate sector. REEF Luxury Developments’ standout features are its patented Sunken Balconies and Winter Gardens with outdoor cooling, a first-of-its-kind concept that allows residents to enjoy outdoor living all year round in Dubai.
Ambar places strong emphasis on smart building technologies and digital integration. Each REEF project is built with energy-efficient appliances, intelligent home systems, and thoughtfully designed communal areas that encourage connection and convenience. His approach prioritises not only aesthetic and functional excellence but also a customer-centric experience that meets the needs of today’s buyers.
REEF Luxury Developments appeals to first-time buyers and seasoned investors seeking substantial returns, thanks to the value provided by its innovative concepts. REEF’s portfolio includes projects such as REEF 1000, REEF 999, and the upcoming REEF 998.
With a substantial secured land bank, the company is preparing the launch 30+ projects worth AED 14 Billion in the near future. Its annual revenue for the current year is projected between AED 3.5 to 5 billion, backed by 100 per cent year-on-year growth.
With every project, Ambar moves closer to his goal of making REEF one of the most influential names in the region’s luxury development space.
