Launch of Asayel Avenue to Offer Premium Residential Units
Dubai Investments has announced the launch of Asayel Avenue, a new addition to its Mirdif Hills development, with a total investment of AED 400 million ($109 million). The project, spearheaded by Dubai Investment Real Estate (DIR), will commence construction in Q2 2025 and is slated for completion by Q2 2027.
Asayel Avenue: A Blend of Green Living and Innovation
The development will feature 193 meticulously designed residential units, including 1, 2, and 3-bedroom apartments, catering to the growing demand for premium living spaces in Dubai. Obaid Salami, General Manager of DIR, highlighted, “True to the vision of Mirdif Hills, this new cluster prioritises green integration and balanced lifestyles, addressing the demand for premium residential options.”
Asayel Avenue will also integrate smart living solutions, including advanced security systems and technology-enabled conveniences, fostering a seamless and modern urban lifestyle.
Dubai Investments’ Financial Strength
The expansion aligns with Dubai Investments’ robust growth strategy, supported by the company’s strong financial performance. As of 30 September 2024, the firm reported net profits of AED 637.06 million.
Looking Ahead
With its emphasis on sustainability, technology, and premium living, Asayel Avenue underscores Dubai Investments’ commitment to delivering innovative and community-centric developments.

