His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President, and Prime Minister of the UAE, has issued Law No. (20) of 2024, establishing Mada Media Company, a private joint-stock company, to manage and operate advertising sites in Dubai.
The company is responsible for managing, developing, and investing in advertising sites and technologies. It will also conduct research and ensure compliance with regulations. Additionally, the law allows Mada Media to form partnerships, own assets, and enter contracts to achieve its goals both within and outside Dubai.
The Commissioner General for the Infrastructure, Urban Planning, and Well-Being Pillar will oversee the company’s operations. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum approved the Articles of Association and issued Decision No. (79) of 2024, outlining the company’s rules.
Decision No. (80) of 2024 appoints the Board of Directors, chaired by Mattar Mohammed Al Tayer. This decision takes effect immediately and will be published in the Official Gazette.
The law enables the Roads and Transport Authority (RTA) and Dubai Municipality to delegate advertising functions to Mada Media through a concession agreement.
It also outlines the company’s share subscription mechanisms and the powers of its Board, with provisions for a possible public offering in ratios set by the Chairman of The Executive Council of Dubai.
