Leading Indian fashion brand SHREE has announced its entry into the Saudi Arabian market, marking the occasion with the inauguration of its inaugural exclusive outlet in the Kingdom this week.
Furthermore, the brand has disclosed an extensive expansion strategy throughout the GCC, unveiling plans for the opening of ten new stores in the region, alongside the launch of five additional outlets for its Abaya concept AFIFA brand in the UAE.
In addition to these developments, the esteemed contemporary Indian fashion label has revealed intentions to inaugurate its 8th store later this month.
These ambitious expansion endeavours signify the Indian company’s renewed emphasis on the Middle East market, which boasts a substantial population of South Asians, and underscores its reputation for offering fashionable, comfortable, and affordable South Asian women’s ethnic wear.
Utilising premium Korean Nida fabric, renowned for its exceptional quality and luxurious texture, the brand ensures unparalleled comfort and opulence in its latest collection introduced in the UAE under the AFIFA brand.
Priced at AED 399, the AFIFA collection promises unmatched value for discerning customers seeking style and substance in their wardrobe selections.
With a turnover of AED 100M, SHREE currently operates over 140 stores across India, Singapore, Qatar, the UAE, and Saudi Arabia.