National Bonds has launched “Financial Clinic”, a digital platform designed to help individuals and employees assess their financial health and make more informed savings and investment decisions.
The initiative forms part of the company’s strategy to expand digital financial solutions, improve financial literacy and make financial planning more accessible. Moreover, the platform aligns with the UAE’s Year of the Family initiative by promoting responsible financial management and long-term financial security.
Accessible through a dedicated online portal, the platform enables users to complete a comprehensive financial health assessment at any time. As a result, individuals can better understand their financial position before making major savings or investment decisions.
Pilot phase highlights strong engagement
During the pilot phase, more than 1,700 participants from over 15 public and private sector organisations completed the assessment.
The findings showed that 89% of participants demonstrated strong debt repayment discipline. Additionally, professionals aged between 36 and 45 recorded the highest engagement levels, reflecting a growing emphasis on long-term financial resilience among mid-career employees.
The platform also supports organisations in delivering structured financial wellbeing programmes. These include digital assessment tools and financial literacy workshops covering savings, debt management and financial planning. Consequently, employers can help foster healthier financial habits and support workforce productivity.
Rehab Lootah, Group Deputy CEO of National Bonds, said: “At National Bonds, we believe financial confidence begins with clarity and understanding. Through ‘Financial Clinic’, we are empowering individuals with practical tools that help them assess their financial standing, identify areas for improvement, and make informed decisions with greater confidence. As part of the UAE’s Year of the Family, this initiative further reflects our commitment to strengthening financial wellbeing as a foundation for family and community stability.”
She added: “The platform is designed to simplify financial self-assessment and encourage a more proactive approach to money management from reducing debt burdens and building emergency savings to improving overall financial resilience.”
Lootah continued: “We remain committed to developing innovative digital solutions that make financial planning simpler, smarter, and more accessible for every segment of society.”
Supporting long-term financial resilience
By turning financial literacy into an ongoing practice, the platform provides users with actionable insights to strengthen financial stability and improve decision-making.
Furthermore, recent studies by National Bonds found that many individuals remain uncertain when making financial decisions due to limited access to clear financial evaluation tools and practical guidance. Therefore, “Financial Clinic” aims to bridge this gap through a simplified digital assessment model inspired by routine health check-ups, helping users build stronger financial habits and achieve long-term financial security.
