Lulu Retail Holdings PLC reported record financial results for FY 2025, with revenue rising 4.1% year on year to $7.9 billion (AED29.1 billion), supported by store expansion and digital growth.
Net profit for the year reached approximately $205 million (AED753 million), exceeding guidance issued in the third quarter of 2025. As a result of the solid performance, the Board proposed a final dividend of 3.5 fils per share for the second half, bringing the total FY 2025 dividend to 7 fils per share. The total distribution amounts to around $197 million (AED724 million).
E-commerce drives momentum
A key growth driver was the group’s e-commerce segment, which expanded 38.6% year on year. Moreover, digital sales accelerated further in the fourth quarter, rising 51.8%, with online transactions accounting for 7.3% of total retail sales during the period.
Expansion strategy continues
During the year, Lulu opened 20 new stores, bringing its total network to 267 outlets. Consequently, the retailer strengthened its presence across core GCC markets.
CEO Saifee Rupawala said the company is well positioned to continue its disciplined expansion. He added that Lulu plans to open an additional 50 stores between 2026 and 2028, supporting its medium-term growth roadmap.

