Taraf, a property developer based in the UAE, has revealed its first project called Luce, situated on Dubai’s Palm Jumeirah. The development is aimed at providing luxury, spacious and light-filled homes with scenic views that enhance the overall living experience. The company, which is a real estate unit of UAE investment holding group Yas Holding, aims to create lifestyle destinations that form strong communities and connect people.
The building’s design is inspired by nature, with fluid lines that reflect Dubai’s seascapes and desert. The luxurious units consist of 2-, 3-, and 4-bedroom apartments with sea views, a penthouse, and a duplex. The property also includes contemporary facilities such as a swimming pool, children’s playing area, a gym, and a social gathering space with direct access to the beach.
Yas Holding Group CEO Low Ping said: “Luce reflects our unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives. We are proud to bring new and unique investment opportunities to the UAE and international market, enhancing Dubai’s position as one of the best cities to live in the region.”
“The launch of Luce, which is a true gem, offers privacy, luxury and comfort to those seeking a highly curated living experience,” he added.
As a residential property developer, Taraf said it also reflects the group’s mission to create lifestyle destinations that elevate living and create authentic places that form strong communities, build connections, and shape meaningful lives. Taraf CEO Ahmad Shibel said: “We aim to develop properties that add value not only to the lives of its residents but also to the surrounding environment with the future in mind.”
“Setting a new standard for contemporary luxury, Luce is a unique property that reflects Dubai’s iconic identity. We are proud to offer our residents a luxurious, exclusive, comfortable and curated living environment, which will add further value to the communities on the Palm Jumeirah,” he added.
