The UAE is strengthening its status as a global tourism destination by accelerating the adoption of artificial intelligence (AI) and digital technologies across hospitality, as the sector’s economic impact continues to expand.
Figures from the World Travel and Tourism Council show that in 2024, the UAE’s travel and tourism sector added AED257.3bn ($70bn) to the national economy, representing 13 per cent of GDP.
International visitor spending is projected to grow 5.2 per cent this year, reaching AED228.5bn ($62.2bn), while domestic tourism expenditure is expected to rise 4.3 per cent to AED60bn ($16.3bn).
Industry specialists highlight that the country’s adoption of digital tools such as mobile check-in, AI-powered personalisation, cloud platforms and real-time analytics is reshaping visitor experiences.
These technologies are also advancing environmental goals by cutting energy use, reducing emissions and providing accurate measurements of carbon footprints.
According to Qutaiba Al Ali, founder and CEO of The Digital Hotelier, the UAE was among the earliest countries to introduce frameworks for holiday homes and mandate smart entry systems, enhancing both guest security and sustainability.
He stressed that technology integration is not simply about aligning with global trends but a practical approach to improving guest experiences while supporting the UAE’s commitment to green tourism.
The impact is evident, with more than 150 hotels now holding the “Sustainable Tourism” label, reflecting their use of digital tools to enhance energy efficiency and reduce emissions.
