Hotels across the UAE recorded approximately AED 37.1 billion in revenue from January to October 2024, reflecting a 4% increase compared to the same period in 2023. This growth highlights the nation’s expanding tourism industry, which continues to thrive under the leadership’s forward-thinking vision. According to Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism Council, the sector is progressing positively, reinforcing the country’s position as a premier global destination.
Increasing Occupancy and Economic Impact
The UAE’s hotel occupancy rate also showed improvement, reaching nearly 78%, a 2.7% increase from the previous year. Al Marri emphasized that these figures underscore the ongoing expansion of Emirati tourism across multiple sectors. This growth aligns with the National Tourism Strategy 2031, which aims to elevate the tourism sector’s GDP contribution to AED 450 billion by 2031.
Innovation Driving Future Growth
Chairing the first 2025 UAE Tourism Council meeting, Al Marri highlighted innovative projects and strategic initiatives that are expected to drive further expansion in the sector. The council, which includes leaders from various tourism authorities, reviewed the successful outcomes of the fifth edition of the ‘World’s Coolest Winter’ campaign. This initiative has played a crucial role in strengthening the UAE’s appeal as a top global tourism hub.
Additionally, discussions focused on upcoming tourism projects and initiatives set to launch this year. These efforts aim to attract more visitors, enhance the overall travel experience, and maintain the UAE’s reputation as a world-class tourism destination in hotels.
