botim money has signed a Memorandum of Understanding with Binance to explore integrating digital asset trading and investment services for users in the UAE. Moreover, the agreement signals a move to connect everyday communication platforms with the expanding crypto economy.
The MoU was signed during Binance Blockchain Week in Dubai. Therefore, it supports botim money’s shift from a VoIP-led service into a fintech-first ecosystem. Additionally, the collaboration aims to let users pay, transfer, and invest in digital assets within the same app they use for messaging and remittances.
Integrating crypto into everyday finance
The partnership focuses on combining Binance’s digital asset capabilities with botim money’s broad user base across the UAE. As a result, both parties plan to identify practical, secure, and compliant ways for users to access cryptocurrencies. Moreover, the initiative reflects rising regional demand for digital assets as part of daily financial activity.
Catherine Chen, head of VIP & institutional at Binance, highlighted the sector’s evolution. “Crypto is no longer a niche asset class and it is increasingly becoming integrated into everyday financial services,” Chen said. “Our collaboration with botim money to make digital assets accessible to botim’s tech-savvy customers exemplifies this shift. The UAE is taking exciting steps to connect traditional finance with digital assets, and we are pleased to keep supporting the local community and ecosystem.”
Broadening access to financial services
For botim money, the collaboration builds on its financial inclusion strategy. Additionally, the platform already serves millions of users, including unbanked and underserved segments, through digital wallets and international transfer services. Therefore, adding digital assets represents an extension of existing capabilities rather than a departure.
Sacha Haider, chief strategy officer of Astra Tech, commented on the potential impact. “Our international and national P2P rails support large and growing transaction flows every day, showing how deeply integrated botim money has become in people’s financial lives,” Haider explained. “Unlocking crypto capabilities with Binance allows us to build on this foundation and offer customers new ways to engage with the digital economy. Our focus remains on giving people simple and secure tools to manage and grow their money.”
