Name: Toufic Kreidieh
Designation: Co-Founder & Executive Chairman
Company: BFL Group
Toufic Kreidieh is a seasoned Lebanese entrepreneur and the Co-Founder and Executive Chairman of BFL Group, the parent company of Brands For Less, one of the Middle East’s most prominent off-price retail chains. He opened the first Brands For Less store in Lebanon in 1996, motivated by a clear vision to make high-quality, branded merchandise accessible to a wider consumer base. This approach laid the foundation for a business model centred on affordability, variety, and customer satisfaction. In 2000, Kreidieh relocated BFL Group’s headquarters to Dubai, positioning the UAE as the hub for regional expansion. Under his leadership, the group scaled rapidly across the GCC and Southeast Asia, evolving into a diversified retail platform.
BFL Group introduced complementary concepts such as Toys For Less, Homes For Less, and Luxury For Less, alongside strategic international partnerships that strengthened its portfolio and market reach. Today, BFL Group operates over 120 stores across seven markets, supported by a growing omnichannel model integrating physical retail and e-commerce. In 2024, a landmark transaction saw a 35% stake sold to The TJX Companies, Inc. for USD 360 million, valuing the business at USD 1.2 billion and supporting its next phase of expansion. Driven by innovation, the Group is committed to advancing growth across the Middle East.
