A Senegalese-born social media personality by the name of Khabane Lame, 22, started making TikTok videos after losing his job due to the pandemic. He is also known online as Khaby Lame. Later, with 149.5 million followers, he rose to the position of most followed user of the well-known social networking platform.
The young social media star is reportedly worth over $10 million and makes around $740,000 on a single TikTok video.
Binance, the global cryptocurrency exchange has now signed on Khaby Lame as a global brand ambassador. The exchange will partner with Khaby on exclusive NFT collections as well as to increase web3 awareness and adoption. Earlier, Ronaldo was also signed on as a Binance brand ambassador.
The influencer is estimated to make around $10 million this year. His highly accelerated growth has been achieved in less than two years, with his first video being posted in 2020.
On average, Khaby reportedly earns over $400,000 on brand-sponsored videos, he is known to have made investments in real estate, restaurants, and software companies.
Khaby has dedicated a great deal of time towards learning English everyday by watching American movies and cartoons, as well as, spending an hour everyday with a tutor, Fortune reported. The TikTok star has been vocal about his next goal, to become an actor. He was offered the Italian citizenship, last month, after having lived in Italy since he was one year old.
In the upcoming year, it is anticipated that his net worth and TikTok account would both grow tremendously at this astounding pace of development. Since there is no conversation in his videos—only muted reactions—they have become very popular on the social media platform. He believes that muted reactions are a universal language.
