The Ayurveda Experience, a global direct-to-consumer Ayurveda brand, has secured $27M (approximately Rs 224 crore) in funding from a group of investors led by Singapore-based Jungle Ventures, according to a statement released on Friday.
The company plans to use the funds to strengthen its brand presence in existing markets, enhance customer engagement on its platform, invest in product research and development, and expand distribution channels.
SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office) also participated in the Series C funding round, bringing the total funding raised by the company to over $41M since its establishment in 2010.
Founded by Rishabh Chopra, The Ayurveda Experience (TAE) is an Ayurveda content and products company with operations in North America, Europe, Canada, Australia, and India.
It owns and manufactures four lines of beauty and health products—iYURA, Ajara, A Modernica Naturalis, and Ayuttva—selling and distributing them on its platform. TAE also offers a range of services, including consultations, content, webinars, and Ayurveda courses.
Rishabh Chopra, the founder and CEO of TAE, stated, “These funds will be deployed to further fortify the group’s R&D, supply chain, and manufacturing strength, explore and scale newer avenues for distribution.”
TAE actively sells products in 20 countries, including India, according to the statement. The company attributes its growth to expanding reach through new products and markets, as well as optimizing its direct-to-consumer (D2C) distribution format.
Arpit Beri, Partner at Jungle Ventures, commented, “As India continues to assert itself on the global stage, a distinctive opportunity arises for our entrepreneurs to establish global brands with uniquely Indian flavours.”
Jungle Ventures focuses on early to growth-stage companies in Southeast Asia and India, prioritizing the development of enduring businesses, according to The Free Press Journal.
(Finance World and The Free Press Journal have published the article under a mutual content partnership arrangement.)
