Splunk Inc., the cybersecurity and observability leader, in collaboration with Oxford Economics, today released a new global report “The Hidden Costs of Downtime,” which highlights the direct and hidden costs of unplanned downtime. The survey calculated the total cost of downtime for Global 2000 companies to be $400B annually, or 9 percent of profits, when digital environments fail unexpectedly. The analysis revealed the consequences of downtime go beyond immediate financial costs and take a lasting toll on a company’s shareholder value, brand reputation, innovation velocity and customer trust.