Sun & Sand Sports, a leading sports and fitness retailer in the UAE, has officially reopened its flagship store at the Mall of the Emirates, unveiling a host of new features designed to enhance the shopping experience for customers of all athletic abilities.
Spanning 2,296 square meters, the newly revamped store is strategically located adjacent to Ski Dubai, echoing the brand’s ethos of promoting an ultra-accessible and enjoyable approach to fitness. The store’s redesign aligns with Sun & Sand Sports’ #FunToTheFinish campaign, emphasizing that sports are about enjoyment as much as competition.
Key Features of the Sun & Sand Sports Store:
- Advanced Retail Technology: The store now includes e-kiosks and digital displays that allow customers to compare different products side by side, enhancing the decision-making process.
- Personalized Services: New services like Gait Analysis and SafeSize offer personalized footwear solutions based on static and dynamic foot analysis, ensuring that each customer finds the perfect fit.
- Extensive Product Range: The store continues to offer a wide selection of clothing, apparel, and accessories from leading global brands including Nike, Adidas, Speedo, New Balance, Under Armour, and Puma. It also stocks athletic equipment for various sports such as yoga, swimming, weight training, and home gyms.
Mohamed Bodiat, Senior Vice President Brands – Sports at GMG, commented on the reopening: “Sun & Sand Sports has always been at the forefront of redefining sports and fitness retail in the region. With our new and improved Mall of the Emirates store, we aim to inspire everyone to enjoy sports and fitness on their own terms, bringing back the enjoyment of sport in day-to-day life.”
The enhanced store is part of Sun & Sand Sports’ broader strategy to create engaging and community-focused retail experiences, encouraging a more active lifestyle across the UAE.
For the latest updates on the reopening and to explore the new features, customers are encouraged to visit the Mall of the Emirates or browse online.
