The Saudi Sports for All Federation (SFA) is launching the SFA Health and Fitness Expo, an innovative and unprecedented event in the Kingdom, aimed at promoting Saudi Arabia’s vibrant sports culture and providing entertainment for communities. The exhibition, which will be held from May 18th to 20th, 2023 in Riyadh, will feature various sports programs and activities for Saudi citizens and residents of all ages, according to a Press Release.
The event will take place at The Riyadh Front, an extensive 10,000 sqm venue, and will offer opportunities for shopping and exclusive retail deals from leading local and international suppliers of sports goods, activewear, fitness, wellness, and nutrition products. Visitors will also be able to purchase fitness and health franchises. The expo will feature fun competitions and fitness activations such as Zumba, Pilates, yoga, and mindfulness classes, along with age-appropriate activities for children.
HRH Prince Khaled bin Alwaleed bin Talal Al Saud, President of the Saudi Sports for All Federation, said: “We are delighted to be launching this one-of-a-kind event: a community-focused exhibition that celebrates the power and culture of local sports. The SFA Health and Fitness Expo is the latest step we have taken to distinguish Saudi Arabia as a world-class sports hub; one in which all people are empowered to live their best lives and fulfil their athletic potential — be it just as a hobby, as a social pursuit, or a career goal. The exhibition will help to transform our communities and economy, leveraging sports as a tool to safeguard our future. We welcome all members of the community to take part.”
Shaima Saleh Al-Husseini, Managing Director, the Saudi Sports for All Federation, added: “This event offers attendees an opportunity to meet the top experts and professionals in the field of health and fitness, network with vendors, and learn about cutting-edge fitness ideas and techniques that help create sustainable habits that lead to a happier and healthier society. The main focus of the event will be on showcasing the various sports departments, as well as healthy food sections, and daily sports activities performed by the most prominent athletic male and female trainers, who will offer support and valuable advice to attendees from both genders.”
The SFA Health and Fitness Expo aligns with SFA’s commitment to achieving Vision 2030 and the Quality of Life Program’s objectives of creating a healthier Saudi Arabia and increasing physical activity levels in the country. The event aims to create an inclusive environment that encourages more people, including men, women, children, elderly community members, and people of all abilities, to engage in daily physical activity. With the support of leading bodies such as the Ministry of Sport, Ministry of Health, Ministry of Investment, Saudi Food & Drug Authority, and SBC, the event is expected to promote the growth and development of the Saudi sports industry, boost local sports infrastructure, and transform community sports.
The SFA Expo received support from official event sponsors, such as “Invest Saudi,” “Delta Fitness,” “Riyad Bank,” and “Al Arabiya,” and official event supporters such as “Salonpas,” “Saudi 360,” and “Get More Vits.”
