Dubai’s Roads and Transport Authority (RTA) is set to mark the 15th anniversary of the Dubai Metro with a variety of events and initiatives. The celebrations, under the banner ’15 Years on Track,’ are designed to engage both residents and visitors, according to a statement from the RTA.
The anniversary is supported by several sponsors, with Keolis-MHI serving as the Strategic Partner. Campaign Partners include LEGO Middle East, LEGOLAND Dubai, IGLOO, Al Jaber Gallery, and Emirates Post.
The key initiatives for the celebration include the release of limited edition postage stamps by Emirates Post and a Special Edition nol Card by the RTA, which will feature the campaign’s logo and a design by LEGO Middle East. Al Jaber Gallery will offer Metro-themed souvenirs, while LEGOLAND Dubai will host a special event on 21 September 2024 for ‘Metro Babies’—children born between 9 September 2009 and the same date in 2023. Parents can register their children through the RTA’s website.
IGLOO will launch 5,000 limited edition ice creams shaped like the Dubai Metro, with hidden codes on the sticks that give winners nol Terhaal discount cards. Additionally, from 21 to 27 September, Metro stations will host musical performances as part of the 4th Dubai Metro Music Festival, organised by Brand Dubai, the creative arm of the Dubai Government’s Media Office.
