Name: Reem Asaad
Designation: Senior Vice President, Head of Client Services CEMEA
Company: Visa
Reem Asaad is a seasoned executive currently serving as Senior Vice President and Head of Client Services for CEMEA at Visa, a role she assumed in April 2025. In this capacity, she drives client engagement strategies, operational excellence, and service innovation across Central and Eastern Europe, the Middle East, and Africa, reinforcing Visa’s leadership in digital payments.
Alongside her work at Visa, Asaad has been a Board Member of the Information Technology Industry Development Agency (ITIDA) since March 2021, contributing her expertise to advancing digital transformation and technology-driven economic growth. Prior to joining Visa, she held senior roles at Cisco, most recently as Vice President for the Middle East, Africa, Türkiye, Romania, and CIS until August 2024, where she led growth initiatives across multiple markets. Earlier in her career, Asaad was CEO of Raya CX from 2017 to 2020 and held leadership positions at Raya Data Centre and Raya Holding for Financial Investments, building her reputation in the technology and services sectors.
