Ras Al Khaimah Economic Zone (RAKEZ) organised an exclusive session for its clients, focusing on the practical applications of Artificial Intelligence (AI) in sales and marketing. The event aimed to demystify AI, presenting it as a useful tool that businesses, particularly SMEs, can use to enhance their growth.
The session covered actionable strategies that make AI accessible and advantageous across various business functions. It brought together industry experts who demonstrated real-world uses of AI to show how it can improve customer understanding, personalise marketing campaigns, and optimise sales processes. These insights provided a clear roadmap for integrating AI into business operations, enabling startups and SMEs to transform their enterprises.
RAKEZ Group CEO Ramy Jallad stated, “Understanding and implementing the latest technological tools is crucial for staying competitive in today’s fast-paced market.
Participants left the session equipped with practical knowledge about initiating AI integration, choosing the right solutions, and maximising their benefits. The event successfully addressed common uncertainties and showcased the significant potential of AI to enhance business operations.
Garth Tiltmann, General Manager of NOVA Holding Group, commented: “We use AI to break new ground in the import and export industry, focusing on innovative products in construction and hospitality. Today’s insights into AI’s role in streamlining operations and enhancing lead generation have been particularly impactful, reinforcing the importance of technology in expanding our reach.”
Fadi Hachicho, Managing Director for Highlander Adventures-UAE, CEO for Adventurati Outdoor, and Managing Partner for Summit X Tourism and Consultancy, said: “The insights from the session are invaluable for anyone in the niche adventure tourism sector. Learning how to effectively target different audiences and tailor our marketing strategies accordingly is essential. The knowledge shared here helps us refine our approach to meet the unique demands of adventure enthusiasts across different regions.”
