RAKBANK, one of the leading financial institutions in the UAE, has unveiled its latest offering – Watani Credit Card, specially designed to provide an elevated banking experience for over one million Emiratis across the country.
Crafted with a focus on exclusivity, the Watani Credit Card promises a competitive edge by offering discounts, rewards, and additional perks uniquely tailored to meet the cultural interests and specific needs of Emirati citizens.
Noteworthy is the fact that RAKBANK manufactures the card from recycled materials, thereby emphasizing its commitment to sustainability and the goal of achieving net zero emissions in banking operations by 2030.
For UAE nationals, the Watani Credit Card introduces a range of benefits, including discounted pricing, unlimited enhanced rewards, exclusive perks such as 100% value back on Salik and DARB, and special discounts at select establishments.
The Watani card extends its offerings beyond traditional banking benefits, covering various aspects of wellness, education, gaming, and lifestyle.
It also aims to encourage digital payments, especially among the tech-savvy younger generation of affluent UAE nationals, who seek a seamless and hassle-free banking experience.
Taimoor Almashjari, Vice President-Emirati Segment at RAKBANK, expressed enthusiasm about the launch, stating, “The UAE is home to talented and successful Emiratis who have made a name for themselves both locally and globally. We want to offer them utmost flexibility and exclusivity when it comes to fulfilling their banking needs.”
Commitment to Emirati Prosperity: RAKBANK’s Watani Credit Card Launch Signals a Pledge to Financial Inclusion
He added, “The launch of this card showcases RAKBANK’s commitment to financial inclusion and supporting the economic prosperity of the Emirati population.”
Shehzad Hameed, Managing Director of Retail Banking at RAKBANK, highlighted the strategic approach taken to cater to the significant Emirati segment.
He emphasized the commitment to providing tailored services that address the diverse needs of Emirati customers beyond conventional banking services, including credit cards, loans, accounts, and mortgages.
“In the pursuit of excellence, the current year saw a dedicated effort to design a credit card aligned with the specific needs, desires, and expectations of the Emirati segment,” Hameed said.
“Despite already being among the leading banks in the credit card domain, RAKBANK remains committed to further investment in this critical business sector.”
Emirati-Centric Strategy: RAKBANK’s Executive VP Highlights the Sentiment-Aligned Approach Behind the Watani Credit Card
In a brief chat with the finance world, Rehan Riaz Ahmad, Executive Vice President – Head of Cards Business at RAKBANK, underscored the card’s alignment with the sentiments of Emiratis. Ahmad emphasised, “The core is sentiments and being very cognizant of what the preferences and needs are of Emiratis.”
He further added, “We will continuously be rolling very unique merchant offers. not the generic brands, but the ones that are frequented by Emiratis”.
Watani Credit Card stands as a testament to RAKBANK’s dedication to delivering innovative financial solutions that resonate with the unique requirements of the Emirati audience.
