Procore, one of the leading global providers of construction management software, highlighted the increasing importance of technology in the construction industry at the Construction Technology ConFex (CTF) 2024.
The event, held at the Ritz Carlton Hotel, JBR, Dubai, showcased the need to bridge productivity gaps through technological advancements.
Networking and Innovation
The two-day conference provided a platform for Procore to connect with over 1,000 project owners, developers, contractors, consultants, and technology companies.
Industry professionals gathered to share insights on innovative methodologies aimed at enhancing productivity, competitiveness, profitability, and sustainability.
Brandon Oliveri-O’Connor, Head of Region and Vice President of Sales, EMEA, Procore, stated, “New innovations and trends are driving major shifts in the region’s construction industry. Our participation in CTF 2024 allowed us to network with industry leaders and identify strategies for advancing technology integration in construction. This aligns with Procore’s mission to lead the development of digital construction solutions and collaborate closely with industry players to steer the sector towards a technologically advanced future.”
Panel Discussions and Technological Impact
During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA, Procore, shared his thoughts on the tangible benefits of digitalisation across all the construction stakeholders.
Harbour outlined examples of the results expected from using technologies in the construction industry, including quicker decision-making, prompt data interpretation, and better visibility and control over productivity and profitability.
He also discussed the use of predictive analytics, which enables businesses to precisely forecast and assign tasks to contractors based on previously recorded data, and the growing applications of AI to complete tasks and queries more quickly, obtain information, boost productivity, and enhance operational performance.
Several industry leaders recognized the value technologies add to their businesses and Procore was mentioned as one of the most advanced solutions for the construction sector.
Roger Wahl, Chief Technology Officer at Innovo Group, highlighted the transformative impact of Procore software, emphasizing its connected data environment and its role in enhancing project management, communication, transparency, data-driven decision-making, and adaptation to industry disruption. Additionally, Faik Haddadin, Senior Projects Director at Emaar, highlighted the key benefits of incorporating AI technology, focusing on how it fosters transparency among clients, contractors, and consultants, thereby ensuring project success.
Advancing Digitalization
CTF, the region’s largest ConTech event, co-located with Property Technology Confex, aimed to accelerate technological adoption across construction disciplines.
The agenda focused on technology for climate and decarbonization, viability and competitive edge, well-being, social agenda, productivity, and performance.
This year’s CTF provided real-world examples and actionable insights into implementing technologies such as Digital Twins, Virtual Construction, Metaverse, AI, IoT, PMIS, ERP, Cloud, RPA, Offsite Manufacturing, Lean Construction, and BIM.
Procore’s active participation in CTF 2024 demonstrates its dedication to technological advancements and digitalization in construction. By promoting the rapid integration of technology, Procore aims to fundamentally change the future of city building.
