Name: Nilesh Khalkho
Designation: Co-Founder & CEO
Company: Sharaf DG
The driving force behind Sharaf DG’s growth and market leadership is its Co-Founder and CEO, Nilesh Khalkho, whose career spans more than two decades across retail and technology. His strategic vision and operational expertise have been central to shaping Sharaf DG into one of the UAE’s most recognisable consumer electronics retailers. Nilesh Khalkho began his professional journey in the telecommunications sector, holding senior roles at organisations such as Al Futtaim Telecom, DSS Mobile Communications, Reliance Telecom, and HCL Infosystems Ltd. These formative years provided deep exposure to sales leadership, marketing strategy, and large-scale business development across competitive markets.
The experience laid a strong foundation for his transition into organised retail, where technology adoption and customer engagement are critical success factors. At Sharaf DG, Nilesh Khalkho champions a customer-first approach, introducing initiatives like the “best price guarantee” and 24-hour “product not available, claim free” promise to build trust and loyalty. Equally focused on people and culture, he fosters an inclusive workplace of over 2,700 employees from 40+ nationalities. Combining customer-centric innovation with a people-led leadership style, he continues to drive Sharaf DG’s growth and relevance in a competitive, tech-driven retail landscape.
